12 WordPress Hacks of Christmas

Ho, ho, ho! Today we celebrate the season with 12 (and a bonus!) of my favorite small tweaks and tricks when using WordPress. I shared this at the WPJax local meetup and hope you’ll find something here of interest to you too!

What is Call to Action (CTA)? Why Your Website Needs Them, and How to Use Them Effectively

By opensky | March 12, 2024

Your website acts as a central hub for your audience to interact with your brand. But having a well-designed website is not enough; it needs to actively guide visitors towards taking specific actions. This is where calls to action, or CTAs, come into play. CTAs are an integral part of a website’s design and content …

Should You Add Videos to Your Website?

By opensky | February 21, 2024

In the world of web design, video content is a respected tool for boosting online engagement, capable of transforming how brands connect with their audience and share their message. From how-to demonstrations to behind-the-scenes tours, videos can captivate visitors and enhance user experience in ways that static images never could. Not only that, but videos …

The Meaning of Colors in Web Design

By opensky | January 4, 2024

Creating an effective and visually appealing website is an art, and like all art it involves color. The colors you choose for your logo and website can significantly influence user experience, perception and behavior. Let’s take a deeper look into the meaning of different colors in web design, and how you can harness its power …

Building Trust Online: Key Website Factors You Can’t Ignore

By opensky | December 5, 2023

Your digital presence can make or break your business. Your website often serves as the first point of contact with potential customers, setting the tone for their relationship with your brand. With nearly every potential customer being online, establishing trust through your website is more crucial than ever. Your ability to build trust through your …