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Take a look at the history of Digital Marketing

The History of Digital Marketing

Ever wonder how we got to where we are today with digital marketing? Terms like SEO, E-commerce, PPC, and content marketing didn’t even exist years ago! But where did these marketing techniques come from? And how did we get to where we are today? Whether you are new to digital marketing, a seasoned pro, or just trying to brush up …

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Protect Your Website

How to Protect Your Website

So you just invested in a professionally designed website and think you are good to go now…right?!?  Well, not exactly. Unfortunately there is so much more to maintaining a website than most people realize. In order to keep your website up to date and protected, regular ongoing tasks will need to be revisited frequently so everything continues to run smoothly.   …

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Take time to craft a Digital Marketing Plan

Digital Marketing 101 – The Power of a Plan

In this day and age, if you aren’t visibly promoting your business online, you are eventually going to fall behind.  While good ol’ word of mouth referrals from friends and family will always be one of the best forms of generating leads in business, the most effective way to market your business consistently is through the world of digital marketing.  …

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Common website scams that target small businesses

Common Website Scams To Avoid

Website scams that target small businesses continue to run rampant. With the perpetual growth and development of the internet and web-based platforms, cyber thieves continue to take advantage of businesses with a variety of creative scams. Whether in the form of emails, pop-ups or even an invoice sent directly to your mailing address, the list of scams seem to be …

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Open Sky values being a Military Friendly Employer

Why Is It Important to Be a Military Friendly Employer?

At Open Sky, we strive to be a military friendly employer by providing a flexible and meaningful place of employment regardless of a family’s current military status.  Deployments and frequent moves make it difficult for military spouses to find employment or advance their careers. They face high unemployment rates and even higher rates of under employment. Military life is hard …

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Developing a Content Marketing Strategy is important in a establishing your presence online.

Developing a Content Marketing Strategy – 3 Ways to Increase Your Reach With Less Effort

You’ve built a great website for your business. Now what?  Updating your site frequently with unique, relevant content is crucial to keeping your audience engaged. However, running a successful business doesn’t leave much time for content creation, so it’s important to be strategic about creating and sharing your material.  To get the most mileage out of your content, we suggest …

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