In this day and age, if you aren’t visibly promoting your business online, you are eventually going to fall behind.
While good ol’ word of mouth referrals from friends and family will always be one of the best forms of generating leads in business, the most effective way to market your business consistently is through the world of digital marketing.
If you are just starting out, online marketing can be quite overwhelming. With terms like algorithm and SEO, to website design and learning the ropes of consistent content marketing, it doesn’t take long to feel like you are WAY behind.
So where do you go now with planning and implementing an effective digital marketing plan for your business?
From web design, email marketing and more, we will cover some of the basics to help get your wheels turning as you begin to craft a digital marketing plan that works for you.
Want to learn more about our digital marketing plans? Let’s connect with a free 15 minute consult to get started.
5 Things to Consider When Making a Digital Marketing Plan
Don’t let the idea of crafting the perfect digital marketing plan keep you from moving forward. Here are 5 things to take into consideration as you begin developing your plan:
1. Professionally Designed Website
There are many reasons why you need a professionally designed website. Your website is often the first interaction with potential customers and you definitely want to start with a great first impression.
Of course social media can be a great marketing tool to reach future prospects but you can’t rely solely on those platforms. Algorithms change in social media regularly and at the end of the day – you don’t actually own your content. Be sure to brush up on the pros and cons of social media vs. website and why it is important to establish a solid foundation that you own.
2. Email Marketing
Another effective way to engage with your ideal customer is through email marketing. An email list allows you to begin making a personal connection with your clients by reaching them right in their inbox.
As you build an email list, be sure to keep your focus on the client by offering helpful and valuable content. As you become a trusted advisor with strategic nurture campaigns and targeted drip campaigns, prospects will soon turn into loyal customers and will actually look forward to seeing your email hit their inbox.
3. Content Marketing
Publishing consistent and relevant content on your website regularly will keep your audience engaged and will organically improve your SEO overtime, resulting in more potential customers finding you in the long run. Developing a content marketing strategy takes some time upfront, but with a proper plan in place you can create content that can be repurposed and shared far and wide across various platforms online.
Maybe you have a ton of resources and ideas to share with your audience, but never seem to find time to do it. Consider hiring a ghostwriter to help you craft some messages that represent your brand. Hone in and focus on a few content marketing items at a time and before you know it, you will start seeing fruit from your labor.
4. Social Media Marketing
Once you have some solid foundations in place, begin increasing your visibility by engaging on social media. It is the easiest way to find people where they already are, with around 4 billion users worldwide.
From Instagram and Facebook, to LinkedIn and Alignable, there are plenty of opportunities to find your ideal customer. Once you determine where your audience is hanging out, begin using some of that perfectly crafted content and share it generously on platforms of your choice.
5. Competitor Analysis & Strategy
Taking a look at what your competitors are doing that works (and doesn’t work…) will help you create future campaigns and initiatives that resonate and connect with your audience. Competitor analysis will also help uncover keywords that you can focus on for SEO focus and content marketing in order to attract a similar audience that would be a good fit for your business.
It’s important to understand what similar companies are doing in your industry and how you can model common approaches but with your own unique skill sets to better serve your people.
Begin crafting a digital marketing plan today.
While digital marketing should definitely be a high priority in your business, the actual execution can be quite an undertaking.
Be sure to begin slowly and start implementing a few things at a time. Before you know it, you will have a robust digital marketing plan that will have long term payoffs.
Need some help with your online marketing? We would love to help guide you. Contact us today for a free 15 minute consultation.
Are you ready to spruce up your website? Get our downloadable PDF that is filled with practical, actionable steps you can apply today!
Download our FREE WORKBOOK to help you pinpoint the areas of your website that need some attention.
- Why You Need a Professionally Designed Website
- Website vs. Social Media – Why You Shouldn’t Depend on Social Media Alone
- Developing a Content Marketing Strategy – 3 Ways to Increase Your Reach with Less Effort
- Hiring a Ghostwriter -Spend Less Time Creating Content and More Time Running Your Business
- How To Build An Email List – 7 Tips to Grow Your Online Network
- The History of Digital Marketing