How to Optimize Your Google Business Listing

Optimize Your Google My Business

When searching for a business online, what is one of the first things you do?

You Google it!

Chances are you will come across a company’s website or their Google Business profile right away.

Having a professionally designed website will always be a high priority since it is often the first impression a potential customer may have of your business. But having an optimized Google Business profile is an easy-to-use asset that is often overlooked by many businesses.

If you haven’t taken the time to establish your Google Business account, now is a great time to do that. Google Business is an excellent tool to use to market your business to potential clients and best of all, it’s FREE! 

5 Ways to Optimize Your Google Business Listing

Here are some tips for optimizing your Google Business listing so you can have more credibility, rank higher in search results, and present yourself as a professional in your industry. 

1. Claim and Verify Your Google Business Listing

To claim your Google Business listing, you will start by going to the Google Business page and begin the setup process. It will walk you through a series of steps to claim and verify your business and then you will be ready to start adding in your details.

2. Complete Your Profile

After verifying, Google Business will walk you through setting up your business profile. You will want to create a profile with the most accurate and updated information in order to optimize your GMB listing. Be sure to fill in all sections of your listing as accurately as possible.

3. Add Categories

The category selection is crucial as this tells Google what searches to pull your business up with. GMB has a list of categories to choose from so select the categories that best match your industry. 

4. Upload High-Quality Photos

According to Google, businesses with images have more clicks than businesses without images. Be sure to upload high-quality images that will represent your business well. Some ideas include pictures of your team, projects your company has worked on, or even just a high-quality image of your logo. 

5. Collect, Gather and Respond to Customer’s Google Reviews

Google reviews from current and previous customers are a powerful way to influence potential clients. These reviews provide evidence of your work and will help build your credibility and trust with future customers. 

Consider sending out a direct email to current customers asking them to fill out a Google review to help support your business. Once you start getting reviews, be sure to respond to each customer’s review. This shows that you are a responsive company that makes the customer a top priority.

Optimize Your Google Business Profile Today!

These are just a few ways to optimize your Google Business listing. If you apply these tips, you will be well on your way to presenting your business to future customers searching for your industry.

If you need additional assistance optimizing your GMB listing, we would love to help! Contact us today for a free 15 Minute consultation!

Looking for some ways to update your website? Get our downloadable PDF that is filled with practical, actionable steps you can apply today!

Download our FREE WORKBOOK to help you pinpoint the areas of your website that need some attention.

Related Articles

Leave a Comment

Local-SEO Digital Marketing Jacksonville

Local SEO 101 – A Beginner’s Guide to More Online Visibility

By opensky | April 19, 2022

When developing your Digital Marketing Plan, there are so many options to take into consideration. It often involves many different variables from social media marketing to email marketing, as well as making sure you have an up-to-date and appealing website.  But what about Local SEO? You might be quick to dismiss the idea of Local …

Optimize Your Google Business Profile

How to Optimize Your Google Business Listing

By opensky | March 29, 2022

When searching for a business online, what is one of the first things you do? You Google it! Chances are you will come across a company’s website or their Google Business profile right away. Having a professionally designed website will always be a high priority since it is often the first impression a potential customer …

Content Support Plan

How a Content Support Plan Works For Your Business

By opensky | December 9, 2021

Do you get frustrated when it comes to the upkeep and maintenance of your website? Does it seem like a waste of your time when you have to login to your website and troubleshoot problems that come up?  Did you spend time writing a well crafted article and never could make the time to get …

Take a look at the history of Digital Marketing

The History of Digital Marketing

By opensky | October 12, 2021

Ever wonder how we got to where we are today with digital marketing? Terms like SEO, E-commerce, PPC, and content marketing didn’t even exist years ago! But where did these marketing techniques come from? And how did we get to where we are today? Whether you are new to digital marketing, a seasoned pro, or …