Theming out your WordPress Website with WPJax and JOMM

The JOMM WordPress Mashup

I’m honored to join a panel of WordPress experts at the WPJax and JOMM WordPress Meetup here in Jacksonville. We are answering questions surrounding the development of WordPress websites. Here is a breakdown and some additional resources for the discussion on Themes that I will be representing.

What should we be looking for in selecting a theme for a do-it-yourself site?

Lean and Mean!

Choose a theme that honors the WordPress best practice of separating functionality from design from content from the core. Let each piece do what it does best. Choose themes that do not carry a lot of bells and whistles in their own code that would be better accomplished with the right plugin.

Security

This is a big topic for all software (and yes, your WordPress website is considered software). Make sure your theme comes from a reputable, active and engaged developer/designer. Review the level and responsiveness of support and the amount of usage a theme has as a starting place in this decision.

Quality

Not all themes are created equal. Is your favorite theme flexible or very limiting with just some amazing screenshots to try to make the sale. Watch out for quality on many marketplaces. There is a raging debate about the quality and security of the themes sold in several of the non-WordPress specific marketplaces such as ThemeForest and the like. Read more about this at Torque Mag.

SEO, Responsive Best Practices

Does your theme follow good coding standards and industry recommendations. Don’t get locked into a theme that Google’s gonna hate! If possible, test it out and test the demos on your mobile devices as well.

What are the differences between themes, child themes, and frameworks?

Themes handle the front-end visual of your site. Any customizations you make can be overridden by theme updates, if they are necessary. Themes must handle all the heavy lifting of the visual, including pagination, navigation, sidebars, layouts, code structure, logos, backgrounds etc.

Frameworks lay the groundwork and you simply build on top of it. They make it easy and fast to just focus on visual and know that the code is right. I love Genesis for this very reason. In fact, it’s what I use for every project.

Child Themes are built on top of existing themes or frameworks. If the underlying code is updated, you don’t lose customizations. It’s a very effective model allowing you to move quickly with excellence already in place.

Find out more about StudioPress and why I love Genesis here.

How do I know when it’s time to hire help for designing my site?

Unique Layout

I recommend choosing a theme that has the EXACT content you intended to use, unless you are comfortable making a lot of customizations in the PHP and CSS. If they have 200 words, you use 200 words. If they use a rectangular narrow logo, you use a rectangular narrow logo. If the home page is one large awesome hero image, you better have one large awesome hero image to use. If not, your setup will never look like the theme demo and you’ll pull your hair out. THAT’S when it’s time to get some help.

Learning Curve

Is learning to customize and tweak a theme into your vision the BEST use of your time? An expert can knock things out for you with the experience and skill already in place that you might lack. It’s not that you can’t do it, it’s a business question of if you should be doing it.

Custom Features

If you have a particular vision of your site, you might do well to hire and hire early. Don’t waste months tweaking to death something you’re going to need to scratch once a professional gets involved. And get them involved early. Don’t buy a theme if you intend on hiring a developer! Let them in on the process, they can save you time and money with some good suggestions before the sale.

How flexible is WordPress as far as user experience and site function and size?

WordPress is quite extensible. I’ve seen it do everything from e-commerce, to blogs, to product promotion, to corporate sites, to membership, to lead pages, to crowd-funding, and more. If you want to do more than a basic informational site or a blog, talk to the community and be amazed by what it can be modified to do with the right themes, plugins and customizations.

Should I build my own theme? What skills do I need to have to do this?

Start by playing with free ones or even premium ones. Then consider tweaking existing themes as a way to learn. Consider making a child theme to sit on top of the your theme or framework.

If you build it from scratch, you need the skills to make sure it is secure and you will need to stay involved if a security issue is ever brought up. Also you’ll have to stay on top of technology changes yourself (example, the rise of mobile).

The WordPress community has many great learning resources

  • Follow WordPress Blogs. Here is an OPML Feedly import of some of my favorites.
  • Use WordPress.org and it’s amazing resources
  • Attend WordPress meetups such as WPJax
  • Attend WordCampsannual regional community gatherings for all levels of expertise
  • Watch WordPress.tv. It contains great videos from past WordCamps and other WordPress focused events.
  • Learn some of the underlying technologies: Basic PHP, CSS, HTML, basic graphic design, etc.
  • Become a good Googler! If you need it, chances are someone else needed it first.

Genesis Framework for WordPress

3 Tips to Maximize your Summer Business Slump

3 Tips to Make the Most of Your Summer Business Slump

By opensky | June 14, 2022

Have you hit the summer business slump?  Many businesses inevitably find themselves slowing down during the summer months. This slow time is a great chance to knock out some of those tasks that just never seem to make it to the top of your list during the busy season of your company. Whether your operations …

Local-SEO Digital Marketing Jacksonville

Local SEO 101 – A Beginner’s Guide to More Online Visibility

By opensky | April 19, 2022

When developing your Digital Marketing Plan, there are so many options to take into consideration. It often involves many different variables from social media marketing to email marketing, as well as making sure you have an up-to-date and appealing website.  But what about Local SEO? You might be quick to dismiss the idea of Local …

Optimize Your Google Business Profile

How to Optimize Your Google Business Listing

By opensky | March 29, 2022

When searching for a business online, what is one of the first things you do? You Google it! Chances are you will come across a company’s website or their Google Business profile right away. Having a professionally designed website will always be a high priority since it is often the first impression a potential customer …

Content Support Plan

How a Content Support Plan Works For Your Business

By opensky | December 9, 2021

Do you get frustrated when it comes to the upkeep and maintenance of your website? Does it seem like a waste of your time when you have to login to your website and troubleshoot problems that come up?  Did you spend time writing a well crafted article and never could make the time to get …